Branding Issues
Obviously I lucked out. Having an unusual name means that when I got to the internet party late I nevertheless managed to secure my domain at a reasonable price and there’s not much confusion in this world of a “oh, you’re that Leo Stableford, I thought you were that other Leo Stableford who…” type.
My comrade in imagination and top artist Phantomdoodler, aka, Justin Wyatt, cartoonist is not so lucky. You see, there is another Justin Wyatt, which were this other Justin Wyatt a plumber might be a mere inconvenience but the other Justin Wyatt is an underwater photographer. Although there is a distinct and special difference between an underwater photographer and a cartoonist the casual observer might point out they’re both trying to sell you things you look at, you know, visually, and might even frame.
That’s how I learned that I lucked out. I am alone in a world that contains some Leos and some Stablefords but not both in that order and certainly none who write books about the history of UK pottery or some similar literary endeavour that might muddy which one I am.
If you, like the Doodler, are stuck with a common name there really is no option but to reinvent yourself in the crucible of net identity, carve yourself a niche and stick to your branding guns. I actually almost wish that I could hide behind the One Monkey name but having novels written by One Monkey (with One Typewriter) is maybe a little beyond the pale. An author seems to be expected to wield their name as their brand so I guess that means I am lucky in another way also.
Anyhow, I need to help my colleagues out with their branding requirements so forget the name Justin Wyatt as it could as easily refer to the producer of an attractive portrait of sea turtles in their natural environment as a fine comic artist and producer of exciting imagery. From here on out he returns unequivocably to the status of Phantomdoodler.
As ever,
One Monkey